A client is somebody who buys goods or pays for services. Companies and other organizations may also be clients. 

As opposed to customers, clients usually have an arrangement or a relationship
with the seller.  For example, you are a customer if you buy a cup of coffee
at a train station from a cafe stall. However, the stall owner is the client
of the coffee supplier, especially if there are credit terms.

In other words, the stall owner is a client of the coffee supplier because
they have an arrangement.

Arrangement; 

Is a series of steps or actions taken by a business to increase sales, grow a brand

or to feature the value of the product, known as a value proposition.

so It is About the marketing which appeals to the customer and aims to make them want to learn more about the business or its products. To appeal to the customer,

 a business needs to understand who the customer is and how they

 make purchasing decisions. With specific goals in mind, In today's Term
 companies can design a marketing strategy to reach them. Developing a marketing strategy generally follows an outline of steps to reach the goal.

So the (Marketing as was Called arrangement years ago)
became a strong Bond between customers and Business Owners.
Yet, this term describing this Ideology | is continuously changing
and updating . Marketers call it today [ AIDAR ] Steps:

1 Awareness

2 Interest

3 Desire

4 Action

5 Retention

All the above focus on the:

CUSTOMER !!

Here are 10 common marketing Steps
That marketers usually use to reach (YOU) & more customers:

1 encourage repeat business and build brand loyalty:

1 Leverage social media.
2 Start a blog.
3 Maximize search engine
optimization (SEO).
4 Create a call to action (CTA).
5 Engage influencers.
6 Build a mailing list.
7 Create an affiliate program.
8 Engage customers with chat.
9 Host webinars.
10 Develop customer personas.

Now, Knowing All the Above - How this platform can help you as a CUSTOMER ?

please Keep Reading below

In order to succeed in business, it is essential to understand the importance of the customer. Customers are the lifeblood of any business and without them, a business will not survive.
 

There are a number of ways to ensure that your customers are happy and loyal to your business. The first step is to ensure that you provide them with excellent customer service. This means being friendly and helpful at all times, and going above and beyond to resolve any issues they may have.

It is also important to keep your customers updated on what is happening with your business. If you have any new products or services, make sure they know about it. If there are any changes to your policies or procedures, let them know as soon as possible so they can adjust their own behavior accordingly.

Finally, always show your appreciation for your customers’ business. Whether it’s a small gesture like sending them a thank-you card or giving them a discount on their next purchase, making them feel valued will go a long way towards ensuring their loyalty.